I have worked in sales for the past fourteen years and have seen fads come
and go. The latest is CRM that, my company has forced upon me. Isn’t CRM
just another way for my company to act like BIG BROTHER to watch and monitor
my every move?
Would you board a commercial airline if you knew, 1) the plane was lacking a
navigational system, 2) you would be flying to the busiest airport in the
world without the aid of an air traffic controller or radar, and 3) the
pilots would not have any radio contact to direct their take off or landing
approach? Most likely not. CRM is not a fad nor is it a way for your company
to act as BIG BROTHER! CRM is a navigational tool that, when used properly it
will increase your profitability, productivity and enhance your customers
buying experience. I believe that what you are really asking is, what is in
New Media on Ulitzer
I had the privilege of serving on the Board of the Peter Drucker Foundation
(now the Leader to Leader Institute) for ten years. Peter was a pioneer in
understanding the impact of knowledge workers in the new economy. He simply
defined knowledge workers as ‘people who know more about what they are
doing than their boss does’. In a world where knowledge workers are the key
to value in most corporations, personal brand management becomes critically
important. Professionals at all levels will need to be able to communicate
their unique brand within and across or... (more)
I found inspiration on my way to a horse show.
My trainer is always better with caffeine in hand, so I was motivated to find
her coffee. I stopped at a little Ma and Pa gas station - the fourth place
I'd tried. The others were out of brew and too busy to make more on this
The pot was empty here too - what are the chances? As I turned to leave the
owner stopped me - offered to make a fresh pot. It wouldn't take 5 minutes,
while I was waiting he'd run my truck through the car wash for free. Thelma
(my F-250) was definitely due for a bath - so why not?
I paid ... (more)
The Vital Role of Customer Experience and Lifetime Value
By S.A. Morrison
My bright blue bathing suit had turned pale pink from all the chemicals in
the pool and I knew it was only a matter of time before the chlorine ate
through the nylon fabric. Once, when I waited too long to replace an old
suit, the front of my trunks ripped wide open and the see-through mesh lining
underneath left little to the imagination. I did not want to repeat that walk
of shame back to the locker room.
So I did what millions of shoppers do every day: I signed into Amazon and
with a few simple clicks, ... (more)
New Media on Ulitzer
"The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have
an energy that attracts like energy and you attract into your life whatever
you think about. This tool refers to what Buddha said: "What you have become
is the result of what you have thought". It suggests the following: "your
dominant thoughts will find a way to manifest. ...
Whatever you focus on the most is what will be most attracted to your life.
..Once you are aware of this law and how it works, you can start to use it to
deliberately attract what you want into your life... Li... (more)
When Rick Berzle and Bill Keyworth asked me to join them to build a site on
the topic of Business Service Management, I immediately said yes.
The result is BSMReview.com, a site which seeks to analyze the best and next
practices in business service management from a third-party point of view.
The experts that Bill has brought to the site are literally a who's who of
the best and most trusted people in the field: Peter Armstrong, Tom Bishop,
Malcolm Fry, Israel Gat, Peter McGarahan, Richard Ptak, and Ken Turbitt. And
that's just for the launch. Bill is recruiting more experts even ... (more)